Is Kris Jenner pitting her youngest daughters Kendall and Kylie against the beautiful and talented Jessica Simpson? Don’t expect them to fight in a cage match any time soon, but we’ve gotten word that it is Kris’ goal to make Kendall and Kylie’s new fashion line as profitable as Jessica’s widly successful empire.

Well, the journey has already begun. This February, the “Kendall and Kylie” line will debut in Pac Sun stores nationwide and online. These girls might only be 17 and 15, but did you expect anything less?