By Kelly Ballhorn
The wait is almost over!
Topshop CEO Sir Philip Green called in to “On Air with Ryan Seacrest” to talk about the highly anticipated grand opening of Topshop and Topman at The Grove in Los Angeles that is happening tomorrow.
Why They Brought Topshop To LA:
“We’ve been developing the brand here for 2-3 years online and probably 25 percent of our online business has been in California…big fashion following, big fashionista part of the world. A lot of people are traveling here, a lot of people travel internationally. We’re fashion people and I think California is ready for us to bring something fresh and new.”
Topshop’s Partnership With Kate Bosworth:
“We got a special release of some of Kate’s dresses for tomorrow, that we haven’t sold anywhere else in the world. We did a Christmas card with Kate…a film, which was really fun. Tomorrow is going to be our first release of the dress that Kate wore in that Christmas ad.”
What Can Shoppers Expect For The Grand Opening?
“We’ve got a whole lot of new trends. We’ve made what we normally do when we open new stores. We’ve created some special product too, only for here, that isn’t sold anywhere else in the world. So, we’ve got a lot of new things especially for Los Angeles.” Demi Lovato will be performing at 3:45pm and Kate Bosworth will make an appearance around 4. Then Sir Phillip Greene will open the doors to the shop!
Photo: Getty Images